Slicebreaker –– Graphic Design

Help the Pizza Hut Delivery brand gain student appeal and loyalty during Freshers Week

The insight

Freshers week is all about getting to know your new housemates. Ordering and sharing pizza can be a fun way to spend the evening together; is there a way that Pizza Hut could help 'break the ice' and become a fun experience for new-time students.

The idea

Pizza Hut Delivery offer a supersize 'freshers' pizza designed to be shared with your housemates. The board underneath the pizza reveals a message on the card insert underneath. It prompts the student to choose the housemate they think best answers the question. The selected housemate then takes the next slice, and so on. Slicebreaker adds a fun dimension to sharing pizza together. A discount code for your next order is offered under one of the slices, positioning Pizza Hut Delivery as the go-to takeway pizza option.

This project was pitched to Pizza Hut during my work experience at Ogilvy

© Hannah Spearman-Oxx 2017